Technical Explanation: Search Engine Optimization, or SEO, is the process of configuring a web site for maximum exposure to search engine robots or spiders to ensure relevant placement within their database results. A more lengthy explanation: It the primary component of a web site marketing strategy, designed around the process of optimizing a web site for search engines. Frequently, SEO is also referred to as SEM or Search Engine Marketing. SEO and SEM are both parts of a successful strategy to get seen on the web. In our way of thinking, one is about the computer code, the other is about correct use of words and brand marketing.
A successful SEO strategy will always be up-to-date with all of the latest search engine trends and algorithms to maintain placement. SEM strategy is about good keywords, writing good title tags and page descriptions. Search Engine Optimization and Search Engine Marketing is a complete solution for marketing your web site to the search engines.
Sound too complicated? Here is the bottom line:Today, will over 80 million websites competing to be seen on the web, a proper and complete SEO strategy must be included in any marketing plan for a web site. Any marketing plan without an SEO component will fail to attract meaningful, relevant traffic from the search engines.
We believe that choosing the right web services company is the first and most crucial step in build your brand or image on the web. A beautiful design is important but if it is not to search engine requirements you might never get seen. Remember not all web design companies know marketing. If they do not have the code or know the code (W3C.org compliant), you cannot properly optimize, the web site will not attract the attention of the search engines
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A good SEO strategy will include the following four major steps:
1. Design Optimization
2. Content Optimization
3. Organic Search Optimization
4. Submission
5. Traditional and Web Marketing Promotion
Haiku Web Services are marketing experts who launched a web hosting business so you will get seen on the web. Our SEO service provides very strong value position and an excellent pricing structure; we can integrate quickly and seamlessly. Most important, our SEO solutions work. We will work together to help you produce desired results. We will do our best to increase your web site visibility consistently, effectively and reliably.
Why is Search Engine Optimization Imperative?
A proper and complete SEO strategy is becoming a necessary component in any marketing plan for business owners with an online presence. Four years ago, January 2002, there were 160 million domain hosts in use worldwide. Today, only 12 percent of these hosts are currently visible to the search engines. The remaining is invisible, not even the most basic or rudimentary SEO strategies are applied. Optimization is the first and most crucial step in any web site marketing campaign. Any marketing plan for an online business that omits, or fails to properly execute an SEO strategy will fail to be a total success.
All to often, we have seen that companies spend $100's or $1000's of dollars on PPC (Pay Per Click) advertising because their code was not current. Other web host companies even advertise it as an incentive to join them. We hope that you will not fall into that trap of being the less than 12% that is seen by the Search Engines. Please call for details and find out how Haiku Web Services can help you today.
Do you know what are Metatags or Search Engine Markers?
Metatags are lines of HTML code embedded into web pages that search engines use to store information about your web site. These “tags” contain keywords, descriptions, site author information, copyright information, site titles and more. Search Engine Markers are other data that search engines use to index your site and to effectively display it in response to queries. These include Doorway, and other important tags placed within the source code of your page for the search engines.
We do much more than just optimize your metatags and your metadata content. Our service ensures that your existing data is in the proper format, that the content the search engines will use to index your web site by is in the proper format, and that the tags are relevant to the content of your web site.
For example, we do not include a “ranking meter”, as these tools designed to track your position in the engines are easy to manipulate, can have your site spammed out of the engines, and are inaccurate for objective measurement purposes. We do not permit unlimited submissions. Many engines will penalize for over submitting. Leaving this in the hands of an inexperienced site operator may result in the engines banning your client sites.
What Are Information Rich Content Pages?
An Information Rich Content page is a web page rich in content (text) used to generate traffic to your web site. These pages are commonly referred to as highly targeted marketing pages. The pages rank high in search engines and can be linked to any page in a web site. When a web site visitor types in your web site address they will come to your home page. Visitors also come to your site from search engines and directories. When a surfer types in a search term in a search engine or directory like yahoo, they will find a list of pages that are relevant to that search term. You want a web page in your web site to rank high in relevancy with search engines and directories.
In order to rank high, you need a page that loads quickly, so it must be light in graphics, tables and have no java or frames. This page cannot be dynamic and should be rich with information (text). Lastly, it should contain keywords that are used often as search terms in search engines and directories. Using an information rich content page optimized to rank high with specific search engines or directories will increase your chances of web surfers finding your site!
Expected Growth Rates
It is important to note that we do not provide irrelevant, bulk traffic to web sites. Instead, you will begin to see an increase in relevant traffic by the second and third months of operation. Visitors will be more inquisitive about your products, services, and/or information. The right visitors will find our site. Websites are about finding customers, we hope to help you find them.
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